A deep love for our furry companions
At the core of our values is a deep love and passion for animals. Whether they are our own pets or those of others, we believe in always acting in their best interests. This philosophy informs everything we do, from the products we design to the services we offer. We firmly believe that every decision we make should be from the perspective of our furry companions, asking ourselves the crucial question: Would my dog like this?
Determined to find a better solution
Our commitment to this ethos began with our beloved Saluki, Sarhan. He was plagued with a multitude of allergies, making it difficult for him to enjoy life. We tried every prescription, shampoo, and medication under the sun, but nothing seemed to work. It was heartbreaking to see him suffer so much, and we knew we had to find a better solution.
Astonishing difference to our dog’s health
After extensive research and study on raw feeding for dogs, we discovered the many benefits of raw feeding. The difference it made in Sarhan's health was astonishing - his skin cleared up, his coat grew back, and he was finally able to live a comfortable and happy life. Our friends and fellow dog owners were amazed at the transformation and started asking us to make meals for their own pets.
Raise the woof!
Made in a human-grade commercial kitchen, our meals are carefully crafted using high-quality, human-grade ingredients to provide a balanced diet that exceeds FEDIAF nutritional guidelines. We are dedicated to producing the best possible products for our furry friends, because we know that what they eat has a significant impact on their overall health and
well-being.
Our love for animals drives everything we do, and we believe that by providing the best possible diet, we can help pets thrive and live their best lives.
Asal, The Inventor
Beautiful, temperamental and fast we call her the inventor because
she is always pushing boundaries and exploring new possibilities.
Sarhan, Mr Sensitive
Sensitive & sensible a Saluki with a multitude of allergies, he is the inspiration behind the food we create and chief taster.
Ramadi, The Gentleman
Joyful and exuberant he has transformed from a shy and frightened rescue, demonstrating the remarkable impact of love and tender care.